Privacy policy

PRIVACY POLICY

 

Please note that this information may be updated from time to time, no rights can be derived from it: Last updated on 05-01-2024

1.1 Information on the collection of personal data and contact details of the responsible party

We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data is any data by which you can be personally identified.

1.2 The data controller for this website according to the General Data Protection Regulation (AVG) is:

Trading name: E-Commerce L.R.
Chamber of Commerce Number: 85263494
E-mail address: [email protected]
Telephone number: +45 93 70 64 94
Physical address: Westerzicht 699, Vlissingen, Zeeland, 4385 CC, Netherlands
(no visiting address)


The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or questions to the controller). You can recognize an encrypted connection by the URL starting with “https://” and by the padlock icon in your browser bar.

Data collection when visiting our website. During purely informational use of our website, that is, if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary to deliver the website to you:

Visited pages on our website
Date and time of access
Amount of data sent in bytes
Source/reference from where you came to the page
Browser used
Operating system used
IP address used (anonymized if necessary)
The processing is carried out in accordance with Art. 6 para. 1 lit. f AVG on the basis of our legitimate interest in improving the stability and functionality of our website. No further transmission or other use of the data takes place. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

The processing is carried out in accordance with Art. 6 (1) lit. f AVG on the basis of our legitimate interest in improving the stability and functionality of our website. No further transmission or other use of the data takes place. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

Hosting via Shopify

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”) for hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the above-mentioned Shopify services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc. In the case of data transfers to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by an adequacy decision of the European Commission. Further information about Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz


Cookies:

To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are placed on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (so-called permanent cookies). When cookies are set, they collect and process certain user information, such as browser and location data and IP address values, on an individual basis. Persistent cookies are automatically deleted after a predetermined duration, depending on the cookie type. You can find the duration of storage of each cookie settings in your web browser.

Some of the cookies we use are necessary for you to use certain features on our website (e.g. the shopping cart function). By setting cookies, we can also improve the usability of our website by collecting information about how you use our website. The use of cookies is based on Article 6(1)(f) of the General Data Protection Regulation (AVG), unless otherwise stated. If certain cookies that we use also process personal data, the processing is done according to Article 6(1)(b) of the AVG, either for the performance of a contract, Article 6(1)(a) of the AVG in case of consent, or Article 6(1)(f) of the AVG to protect our legitimate interests in the best possible functionality of the website, as well as a customer-friendly and efficient design of the page visit.

Please note that you can set your web browser to inform you about the setting of cookies and decide individually whether to accept or reject them, or disable cookies for specific cases or generally. Each web browser manages cookie settings differently. You can find more information about this in the help section of each browser, where you can learn how to change your cookie settings. Here are some links to specific browser cookie settings:

Internet Explorer: Delete and manage cookies - Microsoft Support
Firefox: Third-party cookies and Firefox tracking protection

Chrome: HOW GOOGLE USES COOKIES

Safari: Manage cookies and website data using Safari



Please note that if you do not accept cookies, the functionality of our website may be limited.



Analytics tools and ads

a) Google Analytics
This website uses functions from the web analysis service Google Analytics. The providers are Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables us to obtain information about user behavior on the website in order to improve and adapt our website to user needs. In the process, data such as your IP address, the pages visited, your browser used, your browser language and other anonymous usage data are transmitted to and stored on Google servers in the USA. The IP address transmitted within the scope of Google Analytics is not combined with other Google data. We have also activated the “IP anonymization” function on this website so that your IP address is shortened by Google within member states of the European Union or other contracting states of the European Economic Area before being sent to the USA.

Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

The use of Google Analytics is based on Article 6(1)(f) of the AVG. We have a legitimate interest in analyzing user behavior in order to optimize both our web offer and our advertisements.

b) Google AdSense
This website uses Google AdSense, an advertising integration service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses cookies that are stored on your computer and make it possible to analyze the use of the website. Google AdSense also uses web beacons (invisible images). These web beacons can be used to evaluate data such as visitor traffic on these pages.

The information generated by the cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is sent to a Google server in the USA and stored there. This information may be transferred by Google to Google contract partners. However, Google will not combine your IP address with other data stored by you.

The storage of AdSense cookies is based on Article 6(1)(f) of the AVG. We have a legitimate interest in analyzing user behavior in order to optimize both our web offer and our ads.

If you wish to disable the use of cookies by Google AdSense, you can do so through the appropriate settings in your web browser or by using the opt-out button at the following link: https://adssettings.google.com/authenticated

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.



Data processing related to Google Maps:

This website uses the Google Maps service via an API.
The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
In order to use the functions of Google Maps, it is necessary to store your IP address.
This data is usually sent to a Google server in the USA and stored there. The provider of this website has no control over this data processing.
The use of Google Maps serves the legitimate purpose of attractively displaying our online offer and facilitating the findability of the places listed on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) AVG.
Data processing with regard to Google Web Fonts:

    • This website uses so-called web fonts from Google for the consistent display of fonts.
      When you open a page, your browser loads the necessary web fonts into your browser cache to correctly display text and fonts.
      Rights for registered users:

      As a data subject, you have several rights with regard to the processing of your personal data. These rights include the right to information about what personal data is processed about you and under what circumstances.

      You also have the right to have incorrect or incomplete data rectified or completed.

      Under certain conditions, you have the right to request erasure of your personal data.

      You also have the right to request restriction of processing of your personal data under certain circumstances.

      If you have provided personal data to us based on your consent or to perform a contract, you have the right to receive this data in a structured, common and machine-readable format.

      You also have the right to object to the processing of your personal data, in particular where such processing is based on our legitimate interests.

      If you have given us consent to the processing of your personal data, you can withdraw this consent at any time. The lawfulness of the processing of your data before the withdrawal remains unaffected.

      To exercise your rights or to obtain more information about data protection, please contact us at any time. Contact details can be found at the end of this privacy policy.

      Furthermore, you have the right to lodge a complaint with a data protection authority if you believe that the processing of your personal data violates data protection legislation.



      Automated decision-making:

      In some cases, automated decision-making, including profiling, may occur to offer you customized services or improve our products and services.

      Such decisions may be based on the personal data you have provided, your user behavior or other relevant factors.

      If you have concerns regarding such automated decision-making, you may contact us at any time to express your views.



      Data security:

      We take appropriate technical and organizational measures to ensure the security of your personal data.

      We take measures to prevent unauthorized access, unauthorized disclosure, unauthorized use or unauthorized modification of your data.

      Furthermore, we require our employees and partners to comply with strict confidentiality agreements and privacy standards.



      Links to other websites:

      Our website may contain links to other websites that we do not operate or control.

      Please note that this privacy policy only applies to our website. We are not responsible for the privacy practices of other websites to which we link.

      We encourage you to read the privacy policies of those websites to be aware of their privacy practices.

      Changes to this Privacy Policy:

      We reserve the right to change or update this Privacy Policy at any time to comply with changing legal requirements or our own business practices.

      In case of material changes, we will notify you of the updated privacy policy either through a notice on our website or by email.

      Data processing for order fulfillment:

      If necessary, personal data that we collect during order fulfillment will be transferred to the chosen shipping company and bank.

      Data processing by specific service providers for order processing and handling:

      We use the “Order Printer Pro” service of FORSBERG+two UG (haftungsbeschränkt) for processing and printing invoices, packing slips and other documents related to your order.

      Data processing for payment services:

      Depending on the payment method you choose, the processing of payment data may be carried out by external payment service providers such as PayPal, Klarna, SOFORT Überweisung, Stripe and others.

      We do not have access to your payment data as it is processed by the respective payment service providers.

      Data processing related to analytics and marketing tools:

      We use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).

      Google Analytics uses cookies to analyze how users use the website.

      The information generated by the cookie about your use of the website, such as your IP address, is transmitted to and stored by Google.

      Online Marketing and Facebook Pixel:

      This website uses the “Facebook Pixel” from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

      Facebook Pixel is an analytics tool used to measure the effectiveness of ads by understanding the actions of website visitors after they are referred to the website through an ad on Facebook.

      This information is used to optimize advertising efforts on Facebook.


    Online Marketing

    To provide our customers with a personalized online marketing experience, we use advanced features of the Facebook Pixel. This is a tracking tool operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).

    With explicit user consent, when an ad that we have posted on Facebook is clicked, the Facebook Pixel extends the URL of our linked page. This additional URL parameter is written via a cookie in the user's browser, which is set by our linked page itself. Through this cookie, specific customer data is collected, such as e-mail addresses. This data is collected in connection with actions such as purchases, registrations or registrations on our website linked to the Facebook ad (extended data link). The cookie enables the Facebook Pixel to read and send the collected data, including specific customer data, to Facebook.

    The use of the Facebook Pixel with extended data link allows us to target our Facebook ads to visitors to our online offers. As a result, our ads are only shown to those Facebook users who have already shown interest in our online offer or have certain characteristics that we have transferred to Facebook (so-called “Custom Audiences”). This ensures that our Facebook ads match the potential interests of users and are not perceived as annoying. In addition, with the help of the Facebook Pixel with extended data link, we can statistically evaluate the effectiveness of our advertising campaigns by checking whether users are directed to our website after clicking on a Facebook ad (so-called “Conversion”). Compared to the standard version of the Facebook Pixel, the extended data link function captures more assigned conversions, which improves the effectiveness measurement of our ads.

    All transmitted data is stored and processed by Facebook to link to the respective user profile. Facebook may use the data in accordance with Facebook's privacy policy (https://www.facebook.com/about/privacy/) for its own advertising purposes. In addition, Facebook and its partners can display ads both on and outside of Facebook.

    This data processing is based on Article 6(1)(a) of the AVG (consent) and Article 6(1)(f) of the AVG (legitimate interest). Our legitimate interest lies in the analysis and optimization of our online marketing activities and the economic exploitation of our online offers.

    You can withdraw your consent to the use of the Facebook Pixel with extended data link at any time.

    Web analytics services

    On LuxaLiva we use Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your device and enable an analysis of your use of the website. The information generated by the cookie about your use of the website (including your shortened IP address) is usually transferred to a Google server and stored there. It may also be transferred to Google LLC. servers in the USA.

    To ensure the anonymity of your IP address and prevent direct identification, we only use Google (Universal) Analytics with the extension “_anonymizeIp()” on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other contracting states of the European Economic Area before transmission. Only in exceptional cases will the full IP address be transferred to a Google LLC. server in the USA and shortened there. On behalf of LuxaLiva, Google will use this information to evaluate your use of the website, compile reports on website activity and provide us with further services related to website activity and internet usage. The IP address sent by your browser within the scope of Google (Universal) Analytics is not combined with other Google data.

    Google Analytics also allows the creation of statistics on the age, gender and interests of site visitors based on interest-based advertising and taking into account information from third parties using the “demographic characteristics” function. This allows us to define and differentiate user groups to better target marketing measures. However, data collected via “demographic characteristics” cannot be attributed to a specific person.

    More information about Google Analytics' processing operations and Google's handling of website data can be found at: https://policies.google.com/technologies/partner-sites


    The described processing operations, in particular the setting of Google Analytics cookies to analyze information on your device, are only carried out with your explicit consent in accordance with Art. 6 (1) (a) AVG. Without your consent, Google Analytics will not be used during your visit to the website.

    You can revoke your consent at any time with future effect. To exercise your revocation, you can deactivate this service via the “Cookie-Consent-Tool” on the website.

    Contact details:
    Trade Name: E-Commerce L.R.
    Chamber of Commerce Number: 85263494
    Email address: info@concept.aventuro
    Phone number: +45 93 70 64 94
    Physical address: Westerzicht 699, Vlissingen, Zeeland, 4385 CC, Netherlands
    (no visiting address)

    Do you have any questions? See our frequently asked questions
    Or contact us via our contact page